--- title: American Society on Aging (ASA) Roundtable – Investments in Innovations for Aging Services description: Understand the ecosystem of partnerships between for-profit and non-profit that promote our ability to have healthy aging. View the recording of ASA Roundtable Investments in Innovations for Aging Services. Carrie Shaw shares Embodied Labs' growth story + their experience working with venture capital investments. image: https://www.embodiedlabs.com/hubfs/ASA_RGB_horizontal_2color_orange-navy.png --- ![EL_Logo](https://www.embodiedlabs.com/hs-fs/hubfs/EL%20Logo%20Assets/EL_Logo.png?width=684&name=EL_Logo.png) [![EL_Logo](https://www.embodiedlabs.com/hs-fs/hubfs/EL%20Logo%20Assets/EL_Logo.png?width=684&name=EL_Logo.png)](https://www.embodiedlabs.com/) - [Log in](https://app.embodiedlabs.com/) - [Help Center](https://resource.embodiedlabs.com/) - [Book a Demo](https://www.embodiedlabs.com/schedule-a-demo) - [Home](https://www.embodiedlabs.com) - [Solutions](https://www.embodiedlabs.com/solutions) - [Overview](https://www.embodiedlabs.com/solutions) - [Immersive Experiences Platform](https://www.embodiedlabs.com/solutions/immersive-experiences-platform) - [Learning Journeys](https://www.embodiedlabs.com/solutions/learning-journeys) - [Co-Creation of Experiences](https://www.embodiedlabs.com/solutions/co-creation) - [Immersive Library](https://www.embodiedlabs.com/immersive-experiences-library-overview) - [Overview](https://www.embodiedlabs.com/immersive-experiences-library-overview) - [Alzheimer's Disease](https://www.embodiedlabs.com/immersive-experience-library/alzheimers-disease) - [Customer Service](https://www.embodiedlabs.com/immersive-experience-library/customer-service) - [Dementia & Parkinson's Disease](https://www.embodiedlabs.com/immersive-experience-library/dementia-parkinson) - [Elder Safety & Well-Being](https://www.embodiedlabs.com/immersive-experience-library/elder-safety-well-being) - [End of Life Conversations](https://www.embodiedlabs.com/immersive-experience-library/end-of-life-conversations) - [Home Health Assessments](https://www.embodiedlabs.com/immersive-experience-library/home-health-assessments) - [Social Isolation](https://www.embodiedlabs.com/immersive-experience-library/social-isolation) - [Trans Health & LGBT Aging](https://www.embodiedlabs.com/immersive-experience-library/trans-health-lgbt-aging) - [Vision & Hearing Loss](https://www.embodiedlabs.com/immersive-experience-library/vision-hearing-loss) - [Industries](https://www.embodiedlabs.com/industries) - [Overview](https://www.embodiedlabs.com/industries) - [Senior Services](https://www.embodiedlabs.com/industries/senior-services) - [Academic Programs](https://www.embodiedlabs.com/industries/academic-programs) - [Local Government](https://www.embodiedlabs.com/industries/local-government) - [Corporate Partners](https://www.embodiedlabs.com/industries/corporate-partners) - [Homebased Care](https://www.embodiedlabs.com/industries/family-caregiving-homebased-care) - [Resources](https://www.embodiedlabs.com/immersive-experiences-resources-overview) - [Overview](https://www.embodiedlabs.com/immersive-experiences-resources-overview) - [Webinars](https://www.embodiedlabs.com/immersive-experiences-resources-overview#webinars) - [Medical Paper](https://www.embodiedlabs.com/immersive-experiences-resources-overview#white-papers) - [Research & Publications](https://www.embodiedlabs.com/peer-reviewed-journals-publications) - [Free Downloads](https://www.embodiedlabs.com/immersive-experiences-resources-overview#free-downloads) - [News](https://www.embodiedlabs.com/news) - [About](https://www.embodiedlabs.com/about) - [About Us](https://www.embodiedlabs.com/about) - [Team](https://www.embodiedlabs.com/team) - [Careers](https://www.embodiedlabs.com/careers) - [Contact Us](https://www.embodiedlabs.com/contact) [Embodied Labs News](https://www.embodiedlabs.com/news) #### Filter by: - [All topics](https://www.embodiedlabs.com/news) - [Press Clipping](https://www.embodiedlabs.com/news/tag/press-clipping) - [Video](https://www.embodiedlabs.com/news/tag/video) - [Blog](https://www.embodiedlabs.com/news/tag/blog) - [Press Release](https://www.embodiedlabs.com/news/tag/press-release) - [News](https://www.embodiedlabs.com/news/tag/news) #### Subscribe to our news # American Society on Aging (ASA) Roundtable – Investments in Innovations for Aging Services Feb 14, 2023 in [Video](https://www.embodiedlabs.com/news/tag/video) [Press Clipping](https://www.embodiedlabs.com/news/tag/press-clipping) Understand the ecosystem of partnerships between for-profit and non-profit that promote our ability to have healthy aging. View the recording of ASA Chicagoland Roundtable *Investments in Innovations for Aging Services*, from Friday, February 3, 2023   There is more interest than ever from venture capital in aging products and services. As one managing partner of a venture capital firm described it: > *“Now is the best time to be an entrepreneur in the Aging space… The vast majority of Older Adults strongly prefer to age in place, living independently and healthfully. As a result, we invested in companies that make aging in place safe, affordable and comfortable for Older Adults and their families.”* The February 3, 2023 ASA Chicagoland Roundtable explored these developments and shared examples of investments in innovations that seek to improve older adults’ health and well-being, and create more effective and efficient care. To do this, you will hear from multiple viewpoints: a venture capital investor, a start-up, and a non-profit organization. Ray Jang from Primetime Partners provides insights into how his group approaches investment decisions and how older adults fit in. Carrie Shaw from Embodied Labs shares its growth story and their experience working with venture capital investments. Bill Lowe from Chicago Methodist Senior Services discusses their role in investing in and helping develop aging innovations to help meet the needs of those you serve. Panelists: • Ray Jang, MBA, Senior Associate at Primetime Partners • Carrie Shaw, MS, CEO & Founder of Embodied Labs • Bill Lowe, MBA, President & CEO of Chicago Methodist Senior Services • Moderator: Tamara Jurgenson, MBA, Board Member & Advisor [ASA Chicagoland\_Feb 2023](https://vimeo.com/797469382) from [CHaSCI](https://vimeo.com/user134882169) on [Vimeo](https://vimeo.com).  [Access all ASA Chicagoland Regional Roundtable here](https://aging.rush.edu/policy/asa-chicagoland/)     [Read the full article](https://aging.rush.edu/policy/asa-chicagoland/) Share this page: [Copy to clipboard Copy page URL](https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services) [Share on Twitter](https://twitter.com/intent/tweet?original_referer=https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services&url=https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services&source=tweetbutton&text=American%20Society%20on%20Aging%20(ASA)%20Roundtable%20–%20Investments%20in%20Innovations%20for%20Aging%20Services) [Share on Facebook](https://www.facebook.com/share.php?u=https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services) [Share via Email App](mailto:yourfriend@company.com?Subject=American%20Society%20on%20Aging%20(ASA)%20Roundtable%20–%20Investments%20in%20Innovations%20for%20Aging%20Services&Body=https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services) [Share via Messenger](https://msng.link/o/?https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services=fm) [Share via WhatsApp](https://api.whatsapp.com/send?text=American%20Society%20on%20Aging%20(ASA)%20Roundtable%20–%20Investments%20in%20Innovations%20for%20Aging%20Services%20https://www.embodiedlabs.com/news/2023/02/asa-roundtable-investments-in-innovations-for-aging-services) Related Articles [![Embodied Labs Raises $3.2 Million in Seed Funding with Diverse Investors Across Aging, Tech and Impact Funds](https://www.embodiedlabs.com/hs-fs/hubfs/images/branding/blog-default-symbol.png?width=80&name=blog-default-symbol.png)](https://www.embodiedlabs.com/news/2020/01/embodied-labs-raises-3-2-million-in-seed-funding-with-diverse-investors-across-aging-tech-and-impact-funds) January 13, 2020 [Embodied Labs Raises $3.2 Million in Seed Funding with Diverse Investors Across Aging, Tech and Impact Funds ›](https://www.embodiedlabs.com/news/2020/01/embodied-labs-raises-3-2-million-in-seed-funding-with-diverse-investors-across-aging-tech-and-impact-funds) [![The Best Books and Podcasts in 2024 About Aging and Retirement](https://www.embodiedlabs.com/hs-fs/hubfs/Screenshot%202024-12-23%20at%2011.02.55%20AM.png?width=80&name=Screenshot%202024-12-23%20at%2011.02.55%20AM.png)](https://www.embodiedlabs.com/news/the-best-books-and-podcasts-in-2024-about-aging-and-retirement) December 23, 2024 [The Best Books and Podcasts in 2024 About Aging and Retirement ›](https://www.embodiedlabs.com/news/the-best-books-and-podcasts-in-2024-about-aging-and-retirement) [![The New York Times Highlights Embodied Labs Success in Leveraging Immersive Training for the Aging Services Workforce](https://www.embodiedlabs.com/hs-fs/hubfs/images/news-blog/New-York-Times-Logo.png?width=80&name=New-York-Times-Logo.png)](https://www.embodiedlabs.com/news/2020/08/the-new-york-times-highlights-embodied-labs-success-in-leveraging-immersive-training-for-the-aging-services-workforce) August 19, 2020 [The New York Times Highlights Embodied Labs Success in Leveraging Immersive Training for the Aging Services Workforce ›](https://www.embodiedlabs.com/news/2020/08/the-new-york-times-highlights-embodied-labs-success-in-leveraging-immersive-training-for-the-aging-services-workforce) [![EL_Logo](https://www.embodiedlabs.com/hs-fs/hubfs/EL%20Logo%20Assets/EL_Logo.png?width=132&name=EL_Logo.png)](https://www.embodiedlabs.com/) © 2026 Embodied Labs® All rights reserved About - 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