Head of Marketing

      Location: United States/Remote

      Start Date: Immediately

      About The Job

      As a Head of Marketing, you will create a marketing plan that is tied to the overall vision of the company as well as the annual and quarterly growth targets. You will play a key role in building the brand, lead generation, advertising/pr, and sales, product, and customer enablement materials needed. You will also manage a team made up of full-time and contract resources. Our ideal candidate will have a blend of strategic marketing skills & management experience as well as the ability and desire to execute work. Additionally, you must have strong analytical skills as well as marketing planning and budgeting experience. Attributes that will help you be successful in this role are excellent communication skills (verbal and written), strong organizational and executional skills, creativity, curiosity, ability to learn new technologies, and ability to influence stakeholders inside and outside of the organization.

      The ideal candidate: 

      • Enjoys creating a brand that is a pioneer (category creator) in an emerging market.
      • Passionate about finding the right customers so that we can get this amazing vision to enable caregivers to be more effective and empowered by shared immersive experience technology out into the world more quickly.
      • Demonstrates exceptional ability to communicate effectively with diverse individuals inside and outside the organization.
      • Thrives in a fast-paced start-up environment.
      • Capable of lifting up to 25 lbs.
      • Possesses a genuine passion for shaping the future of healthcare and making the world a better place.
      • Intentionally pursuing positions that offer high risk and high reward opportunities to accelerate your individual, functional team, and company wide growth during your work at Embodied Labs and in support of collective growth beyond.

      Your Key Responsibilities

      • Works with Head of Growth to create Annual and Quarterly plans to hit revenue targets
      • Builds Annual and Quarterly Marketing Road Map to support growth
      • Owns marketing budget and budget reporting
      • Accountable for reaching demand gen targets 
      • Brand owner
      • Builds content strategy and plan that supports growth revenue targets
      • Accountable for generating inbound marketing content including thought leadership
      • Accountable for generating and maintaining sales, product, and customer enablement content
      • Accountable for advertising campaigns
      • Works with Head of Growth to build Event Strategy for the year 
      • Accountable for Event Marketing execution
      • Selects and manages vendors needed to augment the team’s reach for the annual plan
      • Manages in-house marketing resources
      • Manages in-bound PR requests/Manages out-bound PR as needed
      • Manages strategic marketing partnerships/influencer partnerships
      • Oversees marketing projects - beginning to end

      Required Qualifications

      • Demonstrate a proven ability to meet or exceed sales targets, showcasing your passion for driving business growth.
      • Strong written and verbal communication skills are essential for effectively engaging with clients and collaborating with cross-functional teams.
      • Navigate computer skills with ease, including proficiency in Google Docs, PowerPoint, Slack, Sheets, HubSpot and other basic business platforms.
      • Work autonomously, in a remote setting, demonstrating your ability to take ownership of tasks and responsibilities.

      Preferred Qualifications

      • Prior experience in marketing leadership roles
      • Experience managing a marketing budget successfully
      • Excellent written and verbal communication skills. 
      • Demonstrated ability to work independently and collaboratively.
      • Strong problem-solving and prioritization skills. 
      • Experience using HubSpot CRM.
      • Experience in healthcare marketing
      • Experience with early stage and growth stage companies scaling in digital healthcare technology.

      Job Compensation & Benefits

      • Compensation: TBD
      • Unlimited PTO 
      • Healthcare, Dental, Vision
      • Opportunities for professional growth and development

      Other Details

      • To be considered for this position, please send a brief cover letter explaining your interest in Embodied Labs and a resume to jaron@embodiedlabs.com.
      • This position is fully remote with periodic travel for in-person team collaborations. 
      • US citizens only. Candidates located on the West Coast are preferred.

      Embodied Labs is an equal-opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.


      Who We Are

      Embodied Labs is a leading caregiver training company on a mission to transform the way we care for each other through shared immersive experiences. By providing professional and family caregivers with access to an immersive training and learning platform and a library of immersive experiences, caregivers are able to gain actionable empathy and access to a supportive caregiving community. Co-founded by caregivers Carrie Shaw and Erin Washington, Embodied Labs is committed to enhancing the quality of care delivered to aging adults. Our state-of-the-art shared immersive experience platform has been operationalized by 100+ organizations across senior services, government, academia, enterprises, and healthcare providers in 30+ US states and five countries. In addition to winning numerous awards such as the Bill & Melinda Gates Global Immersive Education Prize, we have been featured in Oprah Magazine, CNN International, CBS, and The New York Times.

      Research has proven that immersive training enables 4X faster learning (addressing lack-of-time challenges) and 90% longer retention of knowledge, while also uniquely activating socioemotional development and emotional memory compared to traditional methods. Our web-immersive modality (accessible via a browser) enables anytime/anywhere training for scale.

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