As a Head of Marketing, you will create a marketing plan that is tied to the overall vision of the company as well as the annual and quarterly growth targets. You will play a key role in building the brand, lead generation, advertising/pr, and sales, product, and customer enablement materials needed. You will also manage a team made up of full-time and contract resources. Our ideal candidate will have a blend of strategic marketing skills & management experience as well as the ability and desire to execute work. Additionally, you must have strong analytical skills as well as marketing planning and budgeting experience. Attributes that will help you be successful in this role are excellent communication skills (verbal and written), strong organizational and executional skills, creativity, curiosity, ability to learn new technologies, and ability to influence stakeholders inside and outside of the organization.
The ideal candidate:
Embodied Labs is a leading caregiver training company on a mission to transform the way we care for each other through shared immersive experiences. By providing professional and family caregivers with access to an immersive training and learning platform and a library of immersive experiences, caregivers are able to gain actionable empathy and access to a supportive caregiving community. Co-founded by caregivers Carrie Shaw and Erin Washington, Embodied Labs is committed to enhancing the quality of care delivered to aging adults. Our state-of-the-art shared immersive experience platform has been operationalized by 100+ organizations across senior services, government, academia, enterprises, and healthcare providers in 30+ US states and five countries. In addition to winning numerous awards such as the Bill & Melinda Gates Global Immersive Education Prize, we have been featured in Oprah Magazine, CNN International, CBS, and The New York Times.
Research has proven that immersive training enables 4X faster learning (addressing lack-of-time challenges) and 90% longer retention of knowledge, while also uniquely activating socioemotional development and emotional memory compared to traditional methods. Our web-immersive modality (accessible via a browser) enables anytime/anywhere training for scale.