The team at Embodied Labs is dedicated to creating a world where every member of seniors' care team is heard, equipped, & valued.
Executive Team
Carrie Shaw, MS
CEO & Founder
Carrie, a medical illustrator and health educator, has a particular interest in conveying the first-person perspective of vulnerable patient populations through virtual reality storytelling. After completing her master’s in Biomedical Visualization in 2016, she founded her company Embodied Labs, with the goal of revolutionizing the way health care providers, caregivers, and patients learn about human health.
Erin has experience working in both higher education and the aging care space -- doing instructional and curricular design, and developing and innovating immersive technologies and experiences. Erin is excited about the unique ability of immersive experiences to engage learners, create actionable empathy, foster insight and understanding, and improve learning outcomes.
Thomas wants to live in a world where people understand each other better, and knows virtual reality will help create this world. As a self-described Transhumanist, he finds joy in the moments when technology feels second-nature to people — and seeks to create more of them. Thomas specializes in human-computer interaction, with virtual space as his ultimate playground.
Anthony is a 26 year veteran of operational finance and accounting. After starting his career at Deloitte, Anthony moved on to leading high performance teams globally in a diverse range of roles and industries in Australia, UK, Canada and the United States. Anthony blends his technical skills with his passion for entrepreneurship and strategy execution to bring added value to the senior management team and in partnering the finance function with operations.
Carrie Cusker is an innovator in the aging space and a fervent advocate for older adults and their care partners. Carrie draws on her 26 years of nursing experience to create meaningful, immersive content that encompasses both the clinical and human aspects of healthcare. With Embodied Labs, Carrie continues to challenge the social construction of aging through unique learning design. She has lent her voice to multiple conferences and webinar panels in efforts to inform, inspire, and celebrate innovation in aging services.
Tonia, an occupational therapist by training, is a tech-for-good enthusiast passionate about transdisciplinary collaboration between healthcare, design, and technology professionals to innovate accessible health solutions across the lifespan. Her previous experiences include hospital, home health, DME consulting, and the senior living industry on an innovation team promoting technology adoption to enrich the lives of older adults. Tonia believes in the power of technology, especially XR, as a vehicle for facilitating engagement, understanding, and connection with each other.
Dr. Ajilore is a neuroscientist at the University of Illinois-Chicago, and an alum of Stanford, Harvard, and UCLA studying VR-based intervention in health.
Dr. Aggarwal is a Professor in the Departments of Neurological Sciences | Rush Alzheimer's Disease Center, Research Director at the Rush Heart Center for Women Cardiology Cognitive Clinic and Course Co- Director for the Rush Innovation in Medicine Course at Rush Medical College.
Dr. Potts, a neurologist, is founder and President of Cognitive Dynamics Foundation, a non-profit with arts-based programs such as Bringing Art to Life which facilitate quality of life improvement and relationship-building in persons living with dementia. He is also an acclaimed author of numerous books about Alzheimer’s.
Known as one of the “founding fathers of geriatrics”, Dr. Hazzard is a professor in the Department of Internal Medicine for Gerontology and Geriatric Medicine at the Wake Forest School of Medicine.